Journal

Straight answers, no jargon.

Practical guides on websites, Shopify and AI for New Zealand businesses. What things cost, what to ask, and what actually works.

12 Nov 2026 · Guides

Moving your website to Shopify without losing your Google rankings

You can move your website to Shopify without losing your rankings by listing every old URL, mapping each one to its new Shopify address and setting up permanent redirects before...
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12 Nov 2026 · Choosing a developer

Do you need a Shopify developer? What you can do yourself

You can set up a simple Shopify store yourself with a free theme, your products, Shopify Payments and basic shipping. Hire a developer, or have a ready-made design built for...
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12 Nov 2026 · Guides

Shopify vs Wix vs Squarespace for NZ small businesses

If selling products online is a real part of your business, Shopify is usually the better fit, because it's built around stock, checkout, NZ payments and GST-inclusive pricing. If you...
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12 Nov 2026 · Guides

Add online booking to your salon website: Kitomba, Timely, Fresha

You add online booking to a salon website by linking Book buttons to the booking system you already use, such as Kitomba, Timely or Fresha, or by embedding its widget...
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12 Nov 2026 · Guides

How to sell hair products online from your NZ salon

To sell hair products online from your NZ salon, check each brand's online selling rules first, then launch a small range of 15 to 25 products your clients already rebuy,...
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12 Nov 2026 · Guides

What a hair salon website needs in NZ (and what it costs)

A salon website in NZ needs a priced service menu, a Book button on every page that goes straight into your booking system, stylist pages, a Google Business Profile that...
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8 Nov 2026 · Ecommerce

Shopify Store Setup in NZ: GST, Shipping and Payments

Shopify store setup in NZ comes down to eight jobs: pick a plan (Basic is about NZ$65 a month), set the store to NZD, turn on GST-inclusive pricing, build NZ...
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8 Nov 2026 · Guides

Why We Don't Use WordPress (And What We Use Instead)

Let's get this out of the way up front: we're not here to trash WordPress. It powers roughly 40% of the entire internet, and there's a reason for that. It's...
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8 Nov 2026 · Guides

Local SEO for NZ Businesses — The Only Guide You Need

How to claim and optimise your Google Business Profile to double your local visibility
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8 Nov 2026 · Guides

5 Signs Your Website Is Losing You Customers

Here's something most business owners don't want to hear: your website might be the reason you're not getting enquiries.
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8 Nov 2026 · Case study

Case study: building the UKIYO haircare store on Shopify

UKIYO is a salon and haircare brand in Wānaka, and FOUNDR built its Shopify store as a haircare shop and a front door for the salon: Kérastase, Redken, Sebastian and...
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8 Nov 2026 · Choosing a developer

How to choose a Shopify developer in NZ

Choose a Shopify developer who can show you live NZ stores they built, gives you a fixed scope and price in writing, and sets the store up in your name...
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