Nilsson

• This design built out for your business: your logo, colours, fonts, photos and copy
• Every page you see in the screenshots, adapted to your services
• Fast, mobile-first build on your own domain, with SSL and hosting set up
• Booking, enquiry or contact forms wired straight to your inbox
• Google Analytics, Search Console and your Google Business Profile connected
• A walkthrough at handover, plus your own client portal for changes

SEO (search engine optimisation). Every page gets a keyword-led title, description and heading structure, clean URLs, an XML sitemap, compressed images and fast load times. Your service and location pages are written around what your customers actually type into Google.

AEO (answer engine optimisation). More people now get their answers from Google's AI Overviews, ChatGPT and Perplexity instead of a list of links. We structure your site so those tools can read it and recommend you: answer-first copy, FAQ and business schema markup, consistent name, address and phone details, and clear service descriptions they can quote.

Rankings follow authority, and authority comes from useful content in your niche. Each design includes a journal or blog section, and we map out the strategy for it:

• A keyword and topic map for your industry and area
• Topic clusters that link back to the service pages you want to rank
• A content calendar of articles your customers are already searching for
• Article templates with author details and schema so Google and answer engines trust them

On our Rank, Authority and Growth plans we write and publish the articles for you every month.

Your site shouldn't go stale the day it launches. Each month we make your image swaps and content changes for you: new photos, updated prices, seasonal offers, new team members, menu or service edits, and new pages.

Log in to your client portal, pick what you'd like changed, add the details and any photos, and we'll get it live, usually within 2 business days.

Launch includes up to 5 pages, which suits most service businesses: home, about, services, gallery and contact.

Grow includes up to 10 pages and adds individual service pages, each with on-page SEO, so you can rank for every service you offer rather than just your business name.

Prefer $0 upfront? Every design is also available on a monthly plan.